When asked by Fast Company's Anya Kamenetz about the role of innovation in Girl Scouts centennial year, Girl Scouts Of The U.S.A. CEO Anna Maria Chávez states:
"The biggest lesson I learned in my first full year in office was that even a 100 year old organization can innovate. Our anniversary could have been a few birthday cakes, but what we wanted to do was go external in a big way for the first time, be a convener and engage a national conversation around girl leadership. Girls continue to sit in classrooms and opt out, not raising their hands because of the perceptions it may create. They continue to get bombarded by unhealthy media messages about how they should look or act. We launched a cause campaign called To Get Her There, to create balanced leadership across all sectors in one generation of girls. We're asking adults to educate themselves on the issues impacting girls, and then advocate: stand up and volunteer, or donate. We have 59 million women alumni--70% of women in Congress, 80% of small business owners, and almost every single woman who's flown in space."
Read more here: Fast Company