2015 Girl Scout Cookie Program Retail Price Increase FAQs
Why does Girl Scouts Heart of the South need to increase the retail price of Girl Scout Cookies?
To maintain and expand our high quality programming and services for girls and adults, the price for cookies has been increased by 50 cents to $4 per box. This change addresses inflation and the rising costs of raw ingredients and transportation associated with the program.
This decision will lead to an increase in troop proceeds and ensures excellent training, services and facilities will continue for our girl and adult members.
A retail price increase also allows us to continue to provide generous troop proceeds and girl rewards as a part of the Girl Scout Cookie Program.
For these reasons, our council will undergo a 50 cent retail price increase to $4.00 per package, effective for the 2015 Girl Scout Cookie Program. This price increase will allow our council to continue to ensure positive Girl Scout experiences for all girls within our council.
Who determines the price of Girl Scout Cookies?
Each Girl Scout council determines the retail price of Girl Scout Cookies within their council. This allows all councils to account for regional economic variations and costs in different parts of the country. The Girl Scout Cookie retail price is approved by each council’s Board of Directors.
When was the last time Girl Scouts Heart of the South experienced a retail price increase for Girl Scout Cookies?
Customers have not seen a price increase in 6 to 11 years depending on the part of the council they live in.
Consider the following statistics:
|Cheddar Cheese (1 lb)
|Ice Cream (1/2 gallon)
|Girl Scout Cookies
Have other councils in the region experienced a retail price increase for Girl Scout Cookies?
Yes. At this time, all of the other councils have either already increased their Girl Scout Cookie retail prices to $4.00 per package or are planning to increase prices in 2015.
Nationally, the most common price point for Girl Scout Cookies is $4.00 per package.
Neighboring Council Comparison:
Girl Scouts of Middle Tennessee $3.50
Girl Scouts of Greater Mississippi $4 (2015)
Girl Scouts Diamonds of Arkansas, Oklahoma and Texas $4 (2015)
Girl Scouts of Kentuckiana $3.50
Girl Scouts of North Central Alabama $4 (2016)
Will Girl Scout troops see an increase in proceeds as a result of the retail price increase?
Yes. Beginning in 2015, the “base” troop proceeds will increase to $.51 per package, a $.03 increase over last year and troops have the potential to earn up to $.70 per box if they select the “Extra Proceeds” options.
The decision to make an incremental step in troop proceeds is made very carefully to ensure that the change is sustainable for the next several years to avoid the need for another retail price increase in the near future. Girl Scouts Heart of the South is dedicated to remaining a leader in providing generous proceeds and rewards to our troops and girls for their work during the Girl Scout Cookie Program.
What is the impact of a retail price increase to our council?
Based on consumer research, for every 50 cent increase in price, consumers will buy on average one less box of Girl Scout Cookies. As a result, we expect a slight dip in sales during the first year the price increase takes effect. However, results from other councils undergoing a price increase have varied greatly. By keeping our prices competitive with other councils throughout the region and by continuing to elevate the benefits of the Girl Scout Cookie Program, we expect the Cookie Program to continue to be successful in 2014 and beyond.
How can we offset a potential dip in sales as a result of the price increase?
To remain consistent with historic sales volume, girls should strive to reach more customers than in prior years. Research shows that customers are most likely to purchase cookies from a Girl Scout coming to the customer’s home. Therefore, strategies that target customers who might otherwise not see a Girl Scout (for instance, at a Cookie booth) will be important to achieving sales goals for 2015.
Additionally, girls are encouraged to participate in the fall MagNut Program
to help offset a potential dip in sales during the 2015 Girl Scout Cookie Program.
What does the council do with its part of the Girl Scout Cookie proceeds?
Council uses proceeds from the Cookie Program for a variety of purposes, including: the direct cost of cookies from our cookie baker, girl rewards and recognitions, volunteer training opportunities, council staffing, maintaining local Girl Scout properties, general membership resources, providing financial assistance to girls, and much more. Aside from the direct cost of the cookies, 100% of
the proceeds from the Cookie Program stay within our council.
How will the general public find out about the retail price increase?
The general public will receive typical Girl Scout Cookie Program information as they have in the past through print and online articles, radio and TV features, public service announcements, etc. Price will be included in all press releases and communications and we will openly discuss it, but it will not be a focus.
We will continue to focus on the great things girls are doing and the five
essential skills girls are learning through the Girl Scout Cookie Program.
Do we have to sell at the established retail price?
Yes. All Girl Scout Cookie Program participants must abide by our council’s established retail price, $4.00 per package in 2015. This is a great example of business ethics and putting the Girl Scout Promise and Law into practice. Maintaining a consistent retail price for ALL Girl Scouts within our council benefits all girls, builds trust with consumers, and ensures an even playing field for all girls participating in the Girl Scout Cookie Program.
Why is my support of this retail price increase needed?
As Girl Scout members and volunteers, we value you as our partners in communicating this retail price increase in a positive manner. It is imperative to realize that this is the first price increase our council has experienced in eleven years. Statistics show that the price of cookies is not a negative factor in terms of sales. However, how the price increase is communicated will affect sales.
Our goals are to continue elevating the many benefits the Girl Scout Cookie Program provides to girls and our communities while also increasing girl participation in 2015. With your support, we are confident that we can address the retail price increase and achieve these sales.
Thank you for your continued support of the Girl Scouts Heart of the South through the Girl Scout Cookie Program.
Who can I contact if I have other questions or would like more information?
Please feel free to contact Brittan Davis, Director of Product Sales, firstname.lastname@example.org or 731.215.6123