Girl Scouts of the USA and Dove®,
the leading personal care brand, partner to deliver Girl Scout
leadership and self-esteem programming to millions of girls nationwide
and abroad with the release of the latest Girl Scout leadership journey
It's Your Story—Tell It! It's Your Story—Tell It! uses a storytelling
theme in a fun and relevant way for girls to better understand
themselves and their potential. “Through girls hearing stories,
sharing their stories, trying out new roles and creating their own
stories, they gain confidence and see that they can make a difference in
their own lives and the lives of others” says Andrea Bastiani
Archibald, Ph.D. Developmental Psychologist at Girl Scouts of the USA.
Building a strong sense of self is an underlying goal of the series,
which was made possible in part by a generous grant from Dove.
collection of six age appropriate publications or "leadership journeys"
have been developed for girls grades K-12 and is accompanied by
corresponding adult guides. These resources center on a different theme
at each Girl Scout grade-level and encourage girls to take the lead in
planning their leadership activities and projects.
Journeys are central to the Girl Scout Leadership Experience. Each
level of the Girl Scout Leadership Experience takes girls on a journey -
a voyage to someplace new, with adventures and discoveries along the
way. These adventures strengthen a girl’s ability to discover herself
and her values, connect with others locally and globally and take action
to make the world a better place.
"Girl Scouts of the USA believes that girls develop confidence and self-esteem through taking action," said Kathy Cloninger, CEO, Girl Scouts of the USA. "With
this new journey, we saw an excellent opportunity to equip girls with
the tools necessary in developing courage, confidence and character –
three keys to leadership."
In fact, a national survey of
girls’ use of social media released by Girl Scouts of the USA (Who's
That Girl: Self Image in the 21st Century, 2010) finds that girls with
low self-esteem are more likely to be susceptible to negative
experiences on social networking sites than are girls with high
self-esteem. They are also more likely to fall victim to hurtful
behavior online and to engage in risky behavior. Building self-esteem
does not happen overnight, but research shows that one way to accomplish
this is through the development of leadership skills and competencies.
Our national leadership journey program equips girls with these skills
now and throughout their lives.
increased self-esteem is a natural outcome of It's Your Story—Tell It!
because, through storytelling and creative expression, girls gain a
better understanding of themselves, learn how to reach their full
potential and develop the confidence to become leaders in their own
lives and in the world.
"The Dove® brand is proud to support
the efforts of Girl Scouts of the USA on this creative and powerful
programming, which will help girls to reach their full potential,” said Rob Candelino, Marketing Director, Dove® U.S., Unilever. “The
purpose of the It's Your Story - Tell It! leadership journey is aligned
with the Dove® Movement for Self-Esteem, which invites all women to
join us in creating a world where beauty is a source of confidence, not
The Girl Scouts’ partnership with Dove® began in
2002, with the creation of "uniquely ME!", a program designed to foster
self-confidence among girls. Dove® continues its support of the Girl
Scouts through the It's Your Story – Tell It! leadership journey series.
The Girl Scouts of the USA official online shop offers a full
assortment of uniforms, program materials, awards, patches and
accessories! Each purchase helps support Girl Scouts across the country
and around the world.