Girl Scouts Number 1 Non-Profit Youth Interest Brand
May 03, 2012
to the 23rd annual Harris
Poll EquiTrend Study, Girl Scouts of the USA is the No. 1 Non-Profit Youth
Interest Brand in 2012. Yesterday at Girl Scouts of the USA's headquarters in
New York City, Anna Maria Chávez was presented the prestigious award.
by the Brand and Communications Consulting practice at Harris Interactive,
Harris Poll EquiTrend is an annual comprehensive tracking study that measures
and compares the brand health for over 1,500 brands in over 50 categories.
EquiTrend was first launched in 1989 and today surveys over 37,000 U.S.
consumers age 15 and older. Using the current Brand Equity Model, data can be
trended back to 2005. This annual tool provides a simple yet diagnostic look at
your brand's current status within and outside your category.