Logo Guidelines

 "Service mark"


Girl Scout Logo Guidelines

  • The Girl Scout logo, or otherwise known as a service mark, is composed of two parts, the profile (the Trefoil with three profiles) and the logotype (the words "Girl Scouts,"). The profile or commonly known as the Trefoil may be used independently of the mark. However, the text may only be used with the Trefoil. No registration mark is required.
  • Volunteers, troops, members are allowed to use the service mark, Trefoil and Profile to promote Girl Scouting on tee-shirts, websites, posters, flyers, etc. Click on the link, or logo above, right click and select "Save Image As..." and save to your computer.
  • The service mark, Trefoil or Profile cannot be used for any commercial purposes. If you wish to create something for-profit, please contact  Kristen Posey Russell, Director of Communications and Creative Services for a list of GSUSA Licensed Vendors.
  • If speaking to a Girl Scout audience, then the service mark may be abbreviated to familiar initials "GS".
  • The service mark cannot be stretched, altered, redrawn or modified. The logotype must remain in the same proportion to the trefoil. Use of the symbol without the logotype and the use of the service mark as a design element is not permitted.
  • For print, the preferred color treatment for the Girl Scout service mark is Girl Scout green (PMS 355).The service mark can ONLY be printed in white, black or Girl Scout green.
  • For the Web, Girl Scout green, white or black is required. Please try to get as close as possible to the Pantone colors listed for print. Click here for more information about Girl Scout Website Guidelines.
  • The service mark may not be used as part of a design or be the subject of a wallpaper pattern. When using the service mark on a Website, it may not flash, blink, or change colors in any way; it may not be used as an icon or button, and it may not be animated.
  • The service mark is always placed on the left third of the page with at one "g" of clearance space around it to make it stand out prominently.
  • 2015-2016 Tagline is "I Can't Wait to... "

We've made the resources you need easy to find!

  • /assets/1467/20140816_113246.jpg
  • /assets/1467/20140816_100837.jpg
  • /assets/1467/20140816_095418.jpg
  • /assets/1467/img_6443.jpg
  • /assets/1467/img_6375.jpg
  • /assets/1467/dscf0044.jpg
  • /assets/1467/dscf0040.jpg
  • /assets/1467/img_6310.jpg
  • /assets/1467/img_6263.jpg